Microsoft Ads Consent Mode now supported in AI Commerce

AI Commerce now officially supports the Microsoft Ads Consent Mode feature. This means that the online store can interpret the user's cookie consent and adjust the advertising tracking accordingly, without compromising campaign performance.

The new support is particularly important in the EEA (e.g., Finland), where GDPR restrictions require user consent for marketing cookies.

Benefits for merchants:

Microsoft ad campaigns will continue to operate even if the user does not accept marketing cookies.
Advertising measurement, conversion tracking, and optimization will remain functional without identifiable data.
Ad account performance improves and costs decrease when data is not lost due to lack of consent.

Recommendation:

We recommend all our customers using Microsoft Ads to activate the feature. If you want to ensure that Consent Mode is enabled in your store, please contact our support team – we are happy to help.

‹ Artificial intelligence agent now available – assisting in real-time on the AI Commerce platform

Automatic hiding of sold-out products as its own setting ›

GDPR

COMPLIANT

Future-proof eCommerce built in the EU

Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.