Finland's Lubricant Shop
73% growth in revenue in three years – Finland's Lubricant Trade leverages technological innovations and seamless integrations.
The significant growth of the Finnish Lubricant Trade is based on strong digitalization and high-quality products. With AI Commerce, the company has seamlessly integrated all its systems into the business without external integration partners, which has streamlined processes and brought significant cost savings. The smooth integration of Akeneo PIM and ERP systems into the AI Commerce platform has enabled the efficient management of over 30,000 products and an excellent customer experience. This collaboration has helped the Lubricant Trade stand out from its competitors and grow its business.
CHALLENGES
The growth of the Finnish lubricants trade was hampered by fragmented systems and manual processes, which made managing over 30,000 products and sales inefficient. Without smooth integrations between ERP and product information systems, data management was slow and prone to errors, affecting the customer experience and operational efficiency. Additionally, B2B customers did not have access to tailored tools that would facilitate finding the right products and placing orders.
SOLUTION
AI Commerce - e-commerce platform unified all systems of the Finnish Lubricant Trade into a single seamless entity without external integration partners. Akeneo PIM enabled centralized management of product information, and with ERP integrations, inventory levels, prices, and order processes remained up to date. Customized tools, such as machine cards and cross-referencing search, facilitated customer decision-making and repeat orders. These technological solutions enhanced customer experience, optimized sales, and supported the Lubricant Trade's business growth of 73% in three years.
Centralized Product Information Management (PIM) and headless architecture
Suomen Voiteluainekauppa Oy is one of Finland's leading wholesale distributors of lubricants, oils, chemicals, and workshop supplies. The company serves a broad customer base that includes operators in earthmoving and forest machine contracting as well as agriculture, industrial players, transportation companies, etc. The online store effectively reaches private consumers as well. The company’s turnover has increased significantly over the past few years. Between 2020 and 2023, turnover grew by 73%, rising from 2.7 million euros to 4.7 million euros. This growth is a result not only of the company’s high-quality products but also its strategic investments in technological innovations and digitization. The lubricants trade has distinguished itself from its competitors by investing in customer experience and new digital sales models.
AI Commerce's solutions supporting wholesale business
The lubricants trade has been a customer of AI Commerce's e-commerce platform since 2019. As the company grew, it was important to choose a platform that scales according to the needs of the wholesale business. AI Commerce's seamless integrations, such as the Akeneo PIM system, enable efficient management of a selection of over 30,000 products. In addition, the smooth integration of ERP systems significantly improves operational efficiency.
The company has benefited from the opportunities brought by digitization and AI Commerce’s innovative solutions. These technologies have helped the lubricants trade optimize sales, improve customer service, and maintain competitiveness in markets where many competitors continue with old practices.
Customized e-commerce tools supporting the customer
The tools offered by AI Commerce, such as machine cards and cross-referencing search, are an essential part of the lubricants trade's advanced customer experience, which facilitates making purchases in the online store.
Customers can manage their machine information using machine cards and select suitable products for their machines, which simplifies the process of making repeat orders. The machine card records the products needed for machine maintenance, such as filters, lubricants, etc. On the other hand, the cross-referencing search offers cost-effective options from different manufacturers. The search function increases customer satisfaction and allows them to save money, as the customer can choose a product from a different manufacturer, where there can be significant price differences.
The lubricants trade's collaboration with AI Commerce has helped the company strengthen its position in the market and support its significant revenue growth through technological innovations.
Check out the lubricants trade's online store here. 💻
