HubSpot
Information about the application
HubSpot is a versatile CRM platform that brings together sales, marketing, and customer service tools into one easy-to-use solution. It is particularly aimed at growing B2B and B2C companies that want to enhance customer relationship management and marketing automation.
Main benefits at a glance:
Combines customer data, marketing, and sales processes into one system
Enables effective lead tracking and nurturing
Offers ready-made automations, forms, email tools, and reporting
Key features
Two-way synchronization of customer and lead data
Marketing automations (e.g. email series, scoring)
Dashboards and reporting on e-commerce conversions
Tracking purchases and customer lifetime value based on history
Integration with the AI Commerce platform, including orders and purchase behavior into HubSpot
Segmentation and targeting based on customer data
Installation and deployment
HubSpot is a lightweight and straightforward solution that can be implemented with AI Commerce online store as follows:
Create a HubSpot account: Sign up on HubSpot's website.
Create a private app and retrieve API keys: Navigate in HubSpot to Settings > Integrations > Private Apps, create a new app and save the Access Token provided to you.
Enter the API keys into the AI Commerce platform: Log in to AI Commerce online store's MyStore management and enter the Access Token into the configuration field for the HubSpot integration.
Select the data to sync with your partner: Define which customer, order data, and transactions will be synced to HubSpot — for instance, email addresses, purchase history, and the number of purchases.
Activate automations and segmentation: With HubSpot's Workflows feature, you can create automations such as reminders for abandoned carts, customer feedback surveys, and customer journey scoring.
Pricing
Free integration
Documentation
Available in the AI Commerce database
