AI tools can now index e-commerce in real-time.

AI Commerce now enables real-time viewing of e-commerce content with AI tools and search engine-assisted applications. The platform's firewall recognizes and accepts traffic from AI agents, which resembles that of a regular user.

This means that AI-based shopping assistants and search engines can analyze product pages and recommend products based directly on the e-commerce content. In practice, AI sees the same as an anonymous visitor – nothing that requires login or customer identification.

The reform enhances the discoverability of online stores on AI-based platforms and offers new opportunities for the development of product recommendations and chatbots.