Microsoft Ads tracking (UET) now supported in AI Commerce Cloud

What does this mean?

Microsoft Ads tracking (UET) enables you to collect data on how visitors interact with your website after clicking on your ads. With this data, you can optimize your ad campaigns, track conversions (such as purchases or contact form submissions), and target ads more effectively.

Benefits

• Comprehensive tracking data: Gain detailed insights into which ads and keywords generate the most sales, inquiries, or calls.

• GDPR compliance: Tracking is only activated once the user consents to marketing cookies through cookie settings, ensuring compliance with data privacy regulations.

• Effective optimization: Use this data to better allocate your ad budget and improve conversion rates.

Setup steps

1. Configure in AI Commerce Cloud: In the admin panel, go to Local & Taxes > Domains > [Select Domain] > MS xxx.

2. Enter Microsoft Ads tracking settings: Fill in the fields for Microsoft Ads Pixel, Microsoft Ads Phone, Microsoft Ads Contact, Microsoft Ads Purchase, and Microsoft Ads Quote.

3. Save: Save your changes. Once settings are completed and saved, AI Commerce Cloud automatically loads the Microsoft Ads UET script and begins logging conversions once users have accepted marketing cookies.

Using Microsoft Ads tracking within AI Commerce Cloud is straightforward, GDPR-compliant, and provides valuable data on advertising performance.