AI Commerce Cloud was born out of real-world needs — and shaped by hands-on experience.
The story of AI Commerce Cloud began in 2010, when the original platform was built to serve the founder’s own e-commerce business. Since then, the platform’s creator has worked full-time as an online merchant, gaining invaluable insight into the everyday challenges merchants face. This deep, first-hand understanding led to a product that solves real problems — with automation and usability at its core.
By combining technical expertise with practical e-commerce experience, AI Commerce Cloud evolved into a comprehensive platform that addresses all critical business needs. In 2017, other companies began using the solution, initially through word of mouth. Over the years, continuous development has laid a strong foundation for what is now the next-generation version of AI Commerce Cloud — designed for scale, performance, and long-term success.
Replatforming and Artificial Intelligence as a core part of development
In 2022, we made a strategic decision to completely rebuild the AI Commerce Cloud platform. As part of this transformation, we adopted modern Composable Commerce architecture a modular and scalable foundation built for long-term agility. The rebuild was a self-funded investment spanning several man-years and was finalized in 2023.
During the renewal process, generative artificial intelligence began gaining broader traction, and we rapidly adopted it across our development workflow.
AI became an expert co-pilot in our decision-making. Continuously analyzing technical alternatives, surfacing insights, and highlighting risks and trade-offs. Beyond analysis, we also used AI tools for practical development tasks, dramatically accelerating progress and improving quality.
We had a clear vision as far back as 2012: artificial intelligence would shape the future of e-commerce. Its ability to automate repetitive processes and enable scalable operations is exactly why we named the platform AI Commerce Cloud.
AI integration has also shaped our development culture. We’ve adopted an unusually agile model avoiding the inefficiencies of large teams and traditional silos. With a compact, expert team supported by AI, we now build faster than ever before. For us, AI is not just a tool it’s a digital member of the team.
Toward AI-Driven Commerce
We continuously invest in AI-powered solutions, leveraging the most advanced technologies available on the market. To support scalability, we’ve shifted many customer-specific customizations to our trusted partners, enabling them to focus on each client’s day-to-day needs. This allows our own team to develop shared AI-driven features that deliver measurable benefits to all customers.
Currently, artificial intelligence is already used, for example, as an integrated assistant in the admin panel, automatically handling the majority of customer service questions. This accelerates support and frees up time for the development team to focus on new features. AI also assists with translations, alt-text creation for product images, search functions, and the customer interface such as recommending products like a skilled salesperson would.
Our vision is that artificial intelligence will play an increasingly important role in commerce. In the future, both buyers and sellers may rely on AI to make decisions based on massive amounts of data. This is especially transformative in B2B commerce, where precision and efficiency are essential. In consumer commerce, human interaction will remain more central due to the emotional nature of purchasing.
The world may not yet be fully ready for AI-driven commerce, and not all companies will be early adopters. But AI Commerce Cloud embraces the future with confidence. AI-assisted commerce and the opportunities it offers are a key part of our long-term strategy. We’re progressing toward this future step by step in close collaboration with our customers.
Those who have joined early are already seeing a significant competitive advantage. We firmly believe that the first adopters will gain exceptional momentum, as AI Commerce Cloud expands from traditional e-commerce into smarter, AI-enhanced commerce.
We develop our solutions in close partnership with our customers, based on their everyday needs — while simultaneously shaping a new kind of commerce culture. Over the past few years, AI Commerce Cloud has grown to power over 30 online stores, each with annual revenues between €1 million and €30 million. Our customers are forward-thinking businesses who want to continuously harness new technologies and intelligent automation tools to support their growth.
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