“Recently Viewed” feature enables personalization without backend changes

Your storefront product pages can now take advantage of the new “Recently Viewed” feature, which shows the 10 most recently viewed products within the same session. This feature requires no changes to backend logic and is enabled in the admin panel with a single setting:

Admin panel → Configuration → My Store → Store Recently Viewed in Session → true

Developer task:

The frontend needs to be updated to render the desired component on the product page (e.g. “Recently viewed products”). Only a frontend update is required.

Benefits for merchants:

• Improved conversions: Customers can easily return to previously viewed products.

• Personalized recommendations: Can be reused in campaign pages or recommendation logic.

• Better user experience: Users don’t need to remember or manually search for products they browsed.

• No development costs: Enabled with a single setting — no backend modifications needed.

This opens up new opportunities for lightweight personalization without complex implementations — a great addition for improving both user experience and sales.