Unified user tracking improves reporting accuracy

All session-related events are now uniformly recorded in AI Commerce, both in JavaScript tracking and the Measurement Protocol API. This means that both will now use the same user identifiers, even in exceptional situations.

Moreover, the URLs of loaded pages (page_location) now come through the API from the same source as in JS tracking, enhancing data consistency in Google Analytics reports.

This update improves the quality of analytics, especially when a user quickly navigates between multiple pages or performs several conversion actions in the same session. It reduces the number of duplicate or missing events and helps build a more reliable overall picture of customer behavior.