Lauri Koskensalo
Head of Growth
3
min read
9.5.2024
Key benefits of the feature:
Easy product management: Customers can add products to their favorites with a single click, making it easier to find them later.
Improves the shopping experience: Saved favorites allow customers to compare and select products at their own pace, making the shopping journey smoother.
Saves time: Customers can return to their favorites anytime and add items directly to the cart, speeding up the purchase process.
Reminds customers of interesting products: The favorites list serves as a reminder list, helping customers keep track of items they are considering for future purchases.
How it works:
The customer browses products in the online store.
The customer adds interesting products to their favorites by clicking the “Add to Favorites” button on the product card.
The favorites list is easily accessible, allowing customers to view, edit, and remove items at any time.
When ready to purchase, the customer can go to their favorites list and add products directly to the cart.
The “Add to Favorites” feature provides customers with a simple way to save and manage products of interest, enhancing the shopping experience and making the purchasing process more efficient.
Image: jerone.fi online store
