New
Sep 1, 2025
AI Commerce Cloud now supports Single Sign-On (SSO) logins, giving customers greater flexibility and convenience when signing in. Shoppers can choose between traditional email/password or external identity providers.
Currently supported public providers are Google, Amazon, and Facebook. Apple login is estimated for release in November 2025. Public providers require no customization, are free to activate, and incur no additional cost. To enable them, simply open a support ticket and specify the desired providers.
Google sign-ins automatically link to an existing customer account if the email address matches.
Amazon and Facebook sign-ins always create a new account.
For business use, the architecture also supports enterprise SSO integrations (e.g., Microsoft Entra/Azure). These require manual activation and may include separate pricing. Linking rules for enterprise SSO can be customized per provider and per store, ensuring full flexibility for corporate environments.
This update improves customer experience by simplifying sign-ins, while also supporting enterprise-grade authentication needs.
Read more from the AI Commerce Cloud Knowledge Base.
