Improvement
Apr 7, 2025
Conversion tracking for quotes in AI Commerce Cloud has been enhanced with new logic, enabling more precise measurement of advertising ROI in Google Ads. The “Quote Conversion Value” setting in MyStore now supports three options:
Numeric value (e.g., 100): Sets a fixed value for each quote conversion.
“cart”: Uses the actual cart value associated with the quote.
0: Quotes do not contribute to conversion value.
This update provides merchants with greater flexibility in analyzing campaign effectiveness, allowing them to define a value that best reflects their business’s true customer value for quote requests.
Combined with AI Commerce Cloud’s native conversion tracking, this enables:
Tracking carts, quote requests, calls, and contact forms without Google Tag Manager.
Precisely defining conversion values to optimize Google Ads campaigns.
Tracking clicks on phone numbers and email links uniquely within each session.
Comparing mass results and conversions more realistically against actual sales figures.
Important: Conversion tracking requires that AI Commerce Cloud’s pre-built events are activated and the conversion pixel is installed as instructed.
