UTM tag logging logic updated for greater reliability

The new logic ensures that parameters are consistently passed to Google, even when users arrive indirectly or browser caching blocks part of the data. At the same time, referrer information is now stored more accurately in order histories, enhancing campaign traceability.

Key benefits for merchants:

• More reliable tracking of marketing performance.

• Improved accuracy in attributing conversions to the correct traffic sources.

• Better historical data to support campaign analysis and ROI calculations.

This enhancement allows B2B merchants using AI Commerce Cloud to make more data-driven decisions and optimize marketing investments with confidence.