Unified user tracking improves reporting accuracy

All session-related events are now stored uniformly, whether they are captured via JavaScript tags or the Measurement Protocol API. Additionally, the page URL values (page_location) provided through the API now match exactly with those used in JavaScript tracking, further improving data consistency in Google Analytics reports.

Key benefits:

• Significantly improves data quality, especially for users who browse multiple pages quickly or complete multiple conversion actions within the same session.

• Reduces duplicate or missing events, ensuring more reliable and unified reporting.

• Provides a clearer, more accurate picture of customer behavior, enabling better data-driven decisions.

This update helps B2B merchants using AI Commerce Cloud build a more complete and trustworthy view of the entire customer journey.