Trafino – Part of Ramudden Global

Integrated systems boost efficiency and deliver a consistent multichannel customer experience.

Trafino Oy is a Finnish company founded in 1986, specializing in the sale of traffic warning and control equipment. Its customer base includes public sector actors such as municipalities and cities, as well as private sector customers including companies, earthworks contractors, housing cooperatives, and private individuals. Trafino Oy's revenue is 22 million euros. The parent company, Ramudden Nordics & Baltics, achieves an annual revenue of approximately 209 million euros.

CHALLENGES

Trafino Ltd's decentralized online store and website complicated management and weakened the customer experience. Customers did not see real-time store-specific inventory levels, which led to unnecessary visits. Furthermore, purchasing for B2B customers was difficult without customer group-specific pricing and intelligent quotation request options. Managing a wide product catalog was challenging without an effective system that would seamlessly integrate product information, prices, and stock levels.

SOLUTION

With the help of AI Commerce Cloud's e-commerce platform and extensive ERP integration, the online store and website were merged into a single entity, making management easier and improving customer experience. Real-time inventory information from nine stores is now directly visible in the online store, and customer group-specific pricing along with request for quote functionalities streamline B2B sales. AI Commerce Cloud's headless CMS enabled completely customized and targeted content for customers, and thanks to new features, the online store is now significantly more sales-efficient and customer-centric.

20M

Revenue

9

Location

3

Market area

Efficiency through integrations and a better customer experience

Trafino has nine locations located in Turku, Tampere, Jyväskylä, Oulu, Lahti, Kuopio, Vaasa, and Lappeenranta. The company has strong relationships with suppliers around the world, and a curious and innovative atmosphere ensures the continuous development of the product range.

The cornerstone of the reform was understanding the needs of customers. Trafino Ltd needed a partner who could provide both strategic consulting and technical expertise.

The online store reform focused on uniting previously separate websites and the online store, as the decentralized system made management difficult and weakened the customer experience. The goal of the reform was also to present real-time availability in nine different stores and improve service for B2B customers with customer group-specific pricing and smart request for quotation features.

The cornerstone of the reform was understanding the needs of customers. Trafino Ltd needed a partner who could provide both strategic consulting and technical expertise.

Comprehensive ERP integration and headless CMS enhance customer experience

During the revamp, a vast ERP system integration was implemented, handling a large amount of incoming files on a daily basis. This integration enables significant updates to the catalog, customer information, invoices, orders, inventory data, and so on. The system is optimized to efficiently and consistently manage and maintain a substantial amount of data. With over 10,000 base products in the catalog, the system offers customers a personalized view; including unique pricing, information on stock availability, and comprehensive product details from multiple warehouses.

Store-specific availability in nine different locations is presented in real-time, improving the shopping experience for customers and reducing unnecessary visits to stores. For B2B customers, purchasing was made easy with customer group-specific pricing and smart quotation request functionalities, enhancing customer satisfaction and streamlining sales processes.

Additionally, AI Commerce's headless CMS system enabled fully customized page content, allowing Trafino's customers to receive precisely targeted and visually appealing content.

The foundation of success

The implementation of AI Commerce laid the foundation for Trafino's digital transformation. As a result, Trafino was able to enhance its market area, strengthen its value proposition, and compete effectively in the evolving B2B environment for traffic warning and control products. The new system allowed for rapid expansion into new markets and empowered local teams to optimize brand experience, while the centralized architecture ensured a quick time-to-market.

After the revamp, Trafino Oy was able to make an informed decision to continue the project and invest in the development of its online store. They had clear visions and expectations regarding the project's implementation costs and timeline. Thanks to the consensus, Trafino successfully launched its revamped online store, and they are now ready to serve their customers even better in the digital environment.

The online store revamp of Trafino Oy with AI Commerce's solutions has brought significant added value to the company's business and customer experience, serving as an excellent example of how modern e-commerce solutions can support business growth and development.

Check out Trafino's online store here! 💻

(All images used on the page belong to Trafino.)

Comprehensive ERP integration and headless CMS enhance customer experience

Additionally, AI Commerce's headless CMS system enabled fully customized page content, allowing Trafino's customers to receive precisely targeted and visually appealing content.

The foundation of success

Check out Trafino's online store here! 💻

(All images used on the page belong to Trafino.)

“Our e-commerce renewal with AI Commerce’s solutions has brought significant improvements to both the customer experience and our business operations. Previously fragmented systems were efficiently integrated, enabling more effective service sales and real-time availability across various sales channels for both B2C and B2B customers. Thanks to personalized pricing and smart quotation request features, we can now better serve our B2B clients. In addition, a comprehensive ERP integration increases automation, and the headless CMS allows us to deliver personalized views and an improved user experience. With AI Commerce, we’ve been able to streamline our processes, optimize our management, and offer our customers better service. This renewal has laid a strong foundation for our future digital transformation.”

Jesse Saarinen

Ecommerce Manager

Trafino Oy

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