Trafino – Part of Ramudden Global
Integrated systems boost efficiency and deliver a consistent multichannel customer experience.
Trafino Oy is a Finnish company founded in 1986, specializing in the sale of traffic warning and control equipment. Its customer base includes public sector actors such as municipalities and cities, as well as private sector customers including companies, earthworks contractors, housing cooperatives, and private individuals. Trafino Oy's revenue is 22 million euros. The parent company, Ramudden Nordics & Baltics, achieves an annual revenue of approximately 209 million euros.
CHALLENGES
Trafino Ltd's decentralized online store and website complicated management and weakened the customer experience. Customers did not see real-time store-specific inventory levels, which led to unnecessary visits. Furthermore, purchasing for B2B customers was difficult without customer group-specific pricing and intelligent quotation request options. Managing a wide product catalog was challenging without an effective system that would seamlessly integrate product information, prices, and stock levels.
SOLUTION
With the help of AI Commerce Cloud's e-commerce platform and extensive ERP integration, the online store and website were merged into a single entity, making management easier and improving customer experience. Real-time inventory information from nine stores is now directly visible in the online store, and customer group-specific pricing along with request for quote functionalities streamline B2B sales. AI Commerce Cloud's headless CMS enabled completely customized and targeted content for customers, and thanks to new features, the online store is now significantly more sales-efficient and customer-centric.
20M
Revenue
20M
Revenue
20M
Revenue
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Location
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Market area
Efficiency through integrations and a better customer experience
Trafino has nine locations located in Turku, Tampere, Jyväskylä, Oulu, Lahti, Kuopio, Vaasa, and Lappeenranta. The company has strong relationships with suppliers around the world, and a curious and innovative atmosphere ensures the continuous development of the product range.
The cornerstone of the reform was understanding the needs of customers. Trafino Ltd needed a partner who could provide both strategic consulting and technical expertise.
The online store reform focused on uniting previously separate websites and the online store, as the decentralized system made management difficult and weakened the customer experience. The goal of the reform was also to present real-time availability in nine different stores and improve service for B2B customers with customer group-specific pricing and smart request for quotation features.
Trafino has nine locations located in Turku, Tampere, Jyväskylä, Oulu, Lahti, Kuopio, Vaasa, and Lappeenranta. The company has strong relationships with suppliers around the world, and a curious and innovative atmosphere ensures the continuous development of the product range.
The cornerstone of the reform was understanding the needs of customers. Trafino Ltd needed a partner who could provide both strategic consulting and technical expertise.
The online store reform focused on uniting previously separate websites and the online store, as the decentralized system made management difficult and weakened the customer experience. The goal of the reform was also to present real-time availability in nine different stores and improve service for B2B customers with customer group-specific pricing and smart request for quotation features.
Trafinolla on yhdeksän toimipaikkaa, jotka sijaitsevat Turussa, Tampereella, Jyväskylässä, Oulussa, Lahdessa, Kuopiossa, Vaasassa ja Lappeenrannassa. Yrityksellä on vahvat suhteet tavarantoimittajiin ympäri maailmaa, ja kokeilunhaluinen sekä innovatiivinen ilmapiiri varmistavat jatkuvan tuotevalikoiman kehityksen.
Uudistuksen kulmakivenä oli asiakkaiden tarpeiden ymmärtäminen. Trafino Oy tarvitsi kumppanin, joka pystyisi tarjoamaan sekä strategista konsultointia että teknistä asiantuntemusta.
Verkkokauppauudistuksessa keskityttiin yhdistämään aiemmin erilliset verkkosivut ja verkkokauppa, sillä hajautettu järjestelmä vaikeutti hallintaa ja heikensi asiakaskokemusta. Uudistuksen tavoitteena oli myös esittää reaaliaikainen saatavuus yhdeksässä eri myymälässä sekä parantaa B2B-asiakkaiden palvelua asiakasryhmäkohtaisella hinnoittelulla ja älykkäillä tarjouspyyntötoiminnoilla.
Comprehensive ERP integration and headless CMS enhance customer experience
During the revamp, a vast ERP system integration was implemented, handling a large amount of incoming files on a daily basis. This integration enables significant updates to the catalog, customer information, invoices, orders, inventory data, and so on. The system is optimized to efficiently and consistently manage and maintain a substantial amount of data. With over 10,000 base products in the catalog, the system offers customers a personalized view; including unique pricing, information on stock availability, and comprehensive product details from multiple warehouses.
Store-specific availability in nine different locations is presented in real-time, improving the shopping experience for customers and reducing unnecessary visits to stores. For B2B customers, purchasing was made easy with customer group-specific pricing and smart quotation request functionalities, enhancing customer satisfaction and streamlining sales processes.
Additionally, AI Commerce's headless CMS system enabled fully customized page content, allowing Trafino's customers to receive precisely targeted and visually appealing content.
The foundation of success
The implementation of AI Commerce laid the foundation for Trafino's digital transformation. As a result, Trafino was able to enhance its market area, strengthen its value proposition, and compete effectively in the evolving B2B environment for traffic warning and control products. The new system allowed for rapid expansion into new markets and empowered local teams to optimize brand experience, while the centralized architecture ensured a quick time-to-market.
After the revamp, Trafino Oy was able to make an informed decision to continue the project and invest in the development of its online store. They had clear visions and expectations regarding the project's implementation costs and timeline. Thanks to the consensus, Trafino successfully launched its revamped online store, and they are now ready to serve their customers even better in the digital environment.
The online store revamp of Trafino Oy with AI Commerce's solutions has brought significant added value to the company's business and customer experience, serving as an excellent example of how modern e-commerce solutions can support business growth and development.
Check out Trafino's online store here! 💻
(All images used on the page belong to Trafino.)
Comprehensive ERP integration and headless CMS enhance customer experience
During the revamp, a vast ERP system integration was implemented, handling a large amount of incoming files on a daily basis. This integration enables significant updates to the catalog, customer information, invoices, orders, inventory data, and so on. The system is optimized to efficiently and consistently manage and maintain a substantial amount of data. With over 10,000 base products in the catalog, the system offers customers a personalized view; including unique pricing, information on stock availability, and comprehensive product details from multiple warehouses.
Store-specific availability in nine different locations is presented in real-time, improving the shopping experience for customers and reducing unnecessary visits to stores. For B2B customers, purchasing was made easy with customer group-specific pricing and smart quotation request functionalities, enhancing customer satisfaction and streamlining sales processes.
Additionally, AI Commerce's headless CMS system enabled fully customized page content, allowing Trafino's customers to receive precisely targeted and visually appealing content.
The foundation of success
The implementation of AI Commerce laid the foundation for Trafino's digital transformation. As a result, Trafino was able to enhance its market area, strengthen its value proposition, and compete effectively in the evolving B2B environment for traffic warning and control products. The new system allowed for rapid expansion into new markets and empowered local teams to optimize brand experience, while the centralized architecture ensured a quick time-to-market.
After the revamp, Trafino Oy was able to make an informed decision to continue the project and invest in the development of its online store. They had clear visions and expectations regarding the project's implementation costs and timeline. Thanks to the consensus, Trafino successfully launched its revamped online store, and they are now ready to serve their customers even better in the digital environment.
The online store revamp of Trafino Oy with AI Commerce's solutions has brought significant added value to the company's business and customer experience, serving as an excellent example of how modern e-commerce solutions can support business growth and development.
Check out Trafino's online store here! 💻
(All images used on the page belong to Trafino.)
Kattava ERP-integraatio ja headless CMS parantavat asiakaskokemusta
Uudistuksen yhteydessä toteutettiin laaja ERP-järjestelmäintegraation, joka käsittelee päivittäin saapuvaa suurta tiedostomäärää. Tämä integraatio mahdollistaa huomattavat päivitykset luetteloon, asiakastietoihin, laskuihin, tilauksiin, varastotietoihin ja niin edelleen. Järjestelmä on optimoitu käsittelemään ja ylläpitämään huomattavan suurta tietomäärää tehokkaasti ja johdonmukaisesti. Kun käytössä on yli 10 000 perustuotteen luettelo, järjestelmä tarjoaa asiakkaille yksilöllisen näkymän; sisältäen yksilölliset hinnat, tiedot varastosaatavuudesta ja kattavat tuotetiedot useista varastoista.
Myymäläkohtainen saatavuus yhdeksässä eri liikkeessä esitetään reaaliaikaisesti, mikä parantaa asiakkaiden ostokokemusta ja vähentää turhia käyntejä myymälöissä. B2B-asiakkaille ostaminen tehtiin helpoksi asiakasryhmäkohtaisella hinnoittelulla ja älykkäillä tarjouspyyntötoiminnoilla, mikä paransi asiakastyytyväisyyttä ja tehosti myyntiprosesseja.
Lisäksi AI Commercen headless CMS -järjestelmä mahdollisti täysin kustomoidun sivusisällön. Mahdollistaen Trafinon asiakkaille tarkasti kohdennettua ja visuaalisesti houkuttelevaa sisältöä.
Menestyksen perusta
AI Commercen käyttöönotto loi perustan Trafinon digitaaliselle muutokselle. Tämän ansiosta Trafino pystyi parantamaan markkina-aluettaan, vahvistamaan arvolupaustaan ja kilpailemaan tehokkaasti liikenteen varoitus- ja ohjaustarvikkeiden kehittyvässä B2B -ympäristössä. Uusi järjestelmä mahdollisti nopean laajentumisen uusille markkinoille ja antoi paikallisille tiimeille valtuudet optimoida brändikokemusta, samalla kun keskitetty arkkitehtuuri takasi nopean markkinoilletuloajan.
Uudistuksen jälkeen Trafino Oy pystyi tekemään perustellun päätöksen jatkaa hanketta ja investoida verkkokaupan kehittämiseen. Heillä oli selkeät näkemykset ja odotukset hankkeen toteuttamiskustannuksista ja aikataulusta. Yhteisymmärryksen ansiosta Trafino lanseerasi uudistetun verkkokauppansa onnistuneesti, ja he ovat nyt valmiita palvelemaan asiakkaitaan entistä paremmin digitaalisessa ympäristössä.
Trafino Oy:n verkkokauppauudistus AI Commercen ratkaisuilla on tuonut huomattavaa lisäarvoa yrityksen liiketoimintaan ja asiakaskokemukseen, ja se toimii erinomaisena esimerkkinä siitä, miten modernit verkkokaupparatkaisut voivat tukea liiketoiminnan kasvua ja kehitystä.
Kurkkaa Trafinon verkkokauppa tästä! 💻
(Kaikki sivulla käytetyt kuvat kuuluvat Trafinolle.)
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GDPR
COMPLIANT
Future-proof eCommerce built in the EU
AI Commerce Cloud is developed and hosted within the EU, fully compliant with GDPR and all relevant regulations.
© 2025 AI Commerce Cloud. All rights reserved.
GDPR
COMPLIANT
Future-proof eCommerce built in the EU
AI Commerce Cloud is developed and hosted within the EU, fully compliant with GDPR and all relevant regulations.
© 2025 AI Commerce Cloud. All rights reserved.