Suomen Voiteluainekauppa
73% revenue growth in three years – Suomen Voiteluainekauppa leverages technology, integrations, and centralized product information management
Suomen Voiteluainekauppa’s significant growth is built on strong digitalization, high-quality products, and efficient product information management. With AI Commerce Cloud, the company has connected product information, ecommerce, and business-critical systems into one manageable whole without the need for external integration partners.
AI Commerce Cloud’s built-in product information management enables the efficient management, enrichment, and publication of more than 30,000 products directly to the online store. ERP integrations ensure that prices, stock availability, and order processes remain up to date, improving both operational efficiency and the customer experience.
The partnership has helped Suomen Voiteluainekauppa differentiate from competitors and support strong business growth through digital channels.
CHALLENGES
As Suomen Voiteluainekauppa grew, fragmented systems and manual processes made scaling increasingly difficult. Managing a catalog of more than 30,000 products required a centralized operating model where product information, pricing, availability, and online store content could be kept under control and up to date.
Without smooth integrations between product information, the ERP, and the online store, maintaining data was slow, error-prone, and difficult to scale. In addition, B2B customers lacked sufficiently tailored tools to help them find the right products, manage machine-specific purchases, and place repeat orders more efficiently.
SOLUTION
AI Commerce Cloud connected Suomen Voiteluainekauppa’s product information management, online store, and key business systems into one seamless whole.
Built-in product information management enables centralized management, enrichment, and publication of product data directly to the sales channel. ERP integrations ensure that stock levels, prices, and order processes remain up to date. Tailored tools, such as machine cards and cross-reference search, make it easier for customers to make purchasing decisions, find the right products, and place repeat orders.
These solutions have improved the customer experience, increased sales efficiency, and supported Suomen Voiteluainekauppa’s 73% revenue growth over three years.
Managing 30,000+ products with built-in product information management and headless architecture
Suomen Voiteluainekauppa Oy is one of Finland’s leading wholesalers of lubricants, oils, chemicals, and workshop supplies. The company serves a broad customer base, including earthmoving and forestry contractors, as well as customers in agriculture, industry, and transport. The online store also effectively reaches private consumers.
Between 2020 and 2023, the company’s revenue grew by 73%, rising from €2.7 million to €4.7 million. This growth is based not only on high-quality products, but also on strategic investments in technology, integrations, and the digital customer experience.
Suomen Voiteluainekauppa has differentiated itself from competitors by developing its online store into a sales channel that supports both customers and internal processes.
AI Commerce Cloud solutions supporting wholesale commerce
Suomen Voiteluainekauppa has been a customer of AI Commerce Cloud’s ecommerce platform since 2019. As the company grew, it was important to choose a solution that could scale with the needs of wholesale commerce and support the efficient management of a large product catalog.
AI Commerce Cloud’s built-in product information management enables the centralized management, enrichment, and publication of more than 30,000 products to the online store. When product information, ecommerce, and integrations operate on the same platform, product data maintenance becomes more efficient and manual work is reduced.
Through ERP integrations, dynamic data such as pricing, availability, and orders remains up to date. This improves operational efficiency and ensures that customers always see accurate and current information in the online store.
The company has benefited from the opportunities created by digitalization and AI Commerce Cloud’s solutions. With these technologies, Suomen Voiteluainekauppa has improved sales efficiency, strengthened customer service, and maintained competitiveness in a market where many competitors still operate with more traditional sales models.
Tailored ecommerce tools supporting the customer
AI Commerce Cloud’s tools, such as machine cards and cross-reference search, are an essential part of Suomen Voiteluainekauppa’s digital customer experience.
Machine cards allow customers to manage information related to their machines and find suitable products more easily. A machine card brings together the products needed for machine maintenance, such as filters and lubricants, making repeat ordering faster and more reliable.
Cross-reference search helps customers find alternative products from different manufacturers. This improves the customer experience, increases purchasing flexibility, and can create significant cost savings for customers.
Suomen Voiteluainekauppa’s partnership with AI Commerce Cloud has helped the company strengthen its market position and support significant revenue growth through technological innovation.
Check out the lubricants trade's online store here. 💻
