Infrastructure and safety equipment

Digital Commerce Built for Infrastructure and Safety Suppliers

A modern B2B eCommerce solution for companies selling traffic, worksite and safety equipment. Configure complex products, create ready-made bundles, manage customer-specific pricing and streamline quoting - all built in one connected platform.

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Key Industry Challenges We Solve

Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.

Configuring Products and Building Complete Bundles

Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.

Managing International Sales and Compliance

Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.

Showing Accurate Availability and Delivery Times

Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.

Utilizing Manufacturer Catalogs

Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.

Handling Surcharges and Freight Rules

Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.

Serving Multiple Customer Segments

Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.

Handling Requests for Quotation (RFQs)

Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.

Managing Customer Hierarchies and Buyer Roles

Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.

Platform solutions for Infrastructure and safety equipment businesses

Configure Products & Build Complete Bundles

Give customers accurate pricing and complete product kits with automated configuration tools and predefined bundles.

Manage International Sales & Compliance

Support global selling with country-specific VAT, delivery rules and multilingual catalogs.

Handle Requests for Quotation (RFQs)

Give sales teams integrated tools for RFQs, quotes, and approvals to close deals faster.

Reduce Time to Market

Update storefront layouts and campaigns visually — no code, no deployment delays.

Manage Customer Hierarchies & Buyer Roles

Support complex account structures, subsidiaries and multiple purchasing roles with SSO authentication.

Ensure Pricing Accuracy

Keep contract and volume-based prices aligned across ERP and eCommerce – eliminate manual updates and pricing errors.

Configure Products & Build Complete Bundles

Ensure that size, material, reflectivity and component requirements are handled automatically — reducing errors and support overhead.

Product Configurator

Let customers adjust size, material, reflectivity and other options with automated price updates based on their selections.

Bundle Builder

Create ready-made kits (e.g., signs + posts + bases + clamps) with all required components added automatically to the cart.

Component Recommendations

Suggest compatible accessories and mandatory items so customers never place incomplete orders.

Ensure consistent purchasing rules for municipalities, cities and B2B companies with multiple users.

Role-Based Permissions

Assign purchasing limits, approval requirements and product visibility based on each buyer’s role.

Buyer Access Control

Enable separate user accounts within the same company with customized permissions for ordering, approvals or viewing.

SSO Integration

Support secure login via Azure AD, Google or other corporate identity providers to streamline access for large organizations.

Platform solutions for Infrastructure and safety equipment businesses

Ensure that size, material, reflectivity and component requirements are handled automatically — reducing errors and support overhead.

Product Configurator

Let customers adjust size, material, reflectivity and other options with automated price updates based on their selections.

Bundle Builder

Create ready-made kits (e.g., signs + posts + bases + clamps) with all required components added automatically to the cart.

Component Recommendations

Suggest compatible accessories and mandatory items so customers never place incomplete orders.

Automate compliance and localization to reduce manual work and streamline international operations.

VAT & Tax Automation

Restrict product visibility and assortments by account.

Country-Specific Shipping Rules

Define delivery methods, surcharges and restrictions for heavy items — such as concrete barriers — per region.

Multilingual Product Content

Offer translated product data, attributes and documentation for each target market.

Simplify RFQs, quotes, and approvals to help your sales team close deals faster. Directly through your eCommerce platform.

RFQ from Cart

Allow customers and reps to create, edit, and track quotes online.

Shared Quote Views

Enable collaboration between reps and customers during negotiation.

Instant Order & ERP Sync

Turn approved quotes into confirmed orders instantly and automatically push all approved quotes to your ERP system.

Empower marketing and eCommerce teams to adapt quickly to new opportunities with a fully headless storefront.

Limitless Customization

Design and configure the storefront freely without framework or theme limitations.

Business Logic Integration

Pull data and logic from your ERP, CRM, or PIM systems directly into the UI.

Pre-built Blocks

Use branded, responsive templates aligned with your design system.

Ensure consistent purchasing rules for municipalities, cities and B2B companies with multiple users.

Role-Based Permissions

Assign purchasing limits, approval requirements and product visibility based on each buyer’s role.

Buyer Access Control

Enable separate user accounts within the same company with customized permissions for ordering, approvals or viewing.

SSO Integration

Support secure login via Azure AD, Google or other corporate identity providers to streamline access for large organizations.

Show Accurate Availability & Delivery Times

Display live stock levels and reliable delivery estimates directly from your ERP and manufacturer feeds. Help customers plan worksite operations and reduce order-related inquiries.

Real-Time Availability: Sync stock levels from ERP or manufacturer APIs to show precise availability for each item or variant.
Dynamic Delivery Estimates: Adjust delivery times automatically depending on warehouse, batch or custom-made product lead times.
Backorder & Preorder Logic: Communicate availability for items not in stock with clear messaging for contractors and municipalities.

Display live stock levels and reliable delivery estimates directly from your ERP and manufacturer feeds. Help customers plan worksite operations and reduce order-related inquiries.

Real-Time Availability: Sync stock levels from ERP or manufacturer APIs to show precise availability for each item or variant.
Dynamic Delivery Estimates: Adjust delivery times automatically depending on warehouse, batch or custom-made product lead times.
Backorder & Preorder Logic: Communicate availability for items not in stock with clear messaging for contractors and municipalities.

Connect your business systems seamlessly

Unify your ERP, CRM, and PIM data through fully customizable APIs that adapt to your company’s workflow. AI Commerce Cloud supports direct integrations as well as iPaaS solutions – giving you full control over how systems communicate and scale together.

Key benefits:

Custom API endpoints tailored for your architecture
Real-time data sync across all connected systems
Optional iPaaS connectivity for integration management

Explore integrations

Inspiring customer stories

Ramudden / Trafino

See how AI Commerce Cloud and Trafino are transforming B2B purchasing across the Ramudden Group with a customized checkout flow, in-store availability for 9 locations, and smart RFQ tools that streamline complex safety and traffic equipment orders.

Read the story

Verona Shelters / Turvakauppa

Discover how AI Commerce Cloud helps Turvakauppa deliver a faster, more reliable buying experience with real-time product availability, customer-specific pricing, and intelligent tools for managing safety equipment orders at scale.

Read the story

Fewer Errors and Fully Completed Orders

Ensure every order includes all required components — no missing bases, posts or clamps. Automated configuration drastically reduces human errors and costly corrections.

Faster Worksite Planning With Real-Time Availability

Real-time stock and accurate delivery estimates help municipalities, contractors and B2B buyers plan worksite schedules confidently and make purchasing decisions faster.

Accurate Pricing With Automated Surcharges and Freight Rules

Automatically apply small-order fees, pallet charges and weight-based freight for heavy items. Pricing stays consistent without manual adjustments.

Smooth International Selling with Automated Compliance

Automated VAT logic, country-specific delivery rules and multilingual product content make cross-border selling effortless and expand your addressable markets.

Improved Control Over Buyer Roles and Approvals

Role-based permissions and SSO login ensure reliable purchasing control so buyers only place orders within their limits, budgets and approval workflows.

Reduced Manual Work and Faster Sales Through Automation

Automate repetitive tasks — from freight calculations to quote creation — freeing up valuable time in sales, customer service and warehouse operations.