





Infrastructure and safety equipment
Digital Commerce Built for Infrastructure and Safety Suppliers
Digital Commerce Built for Infrastructure and Safety Suppliers
A modern B2B eCommerce solution for companies selling traffic, worksite and safety equipment. Configure complex products, create ready-made bundles, manage customer-specific pricing and streamline quoting - all built in one connected platform.


Key Industry Challenges We Solve
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Configuring Products and Building Complete Bundles
Products require multiple configuration choices such as size, material and reflectivity, and often need additional components like posts, clamps and bases. Without automation, these variations lead to errors, incomplete orders and unnecessary manual work.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Managing International Sales and Compliance
Selling internationally requires correct VAT handling, country-specific delivery rules, language versions, and varying product visibility. Without automation, cross-border sales become slow, error-prone, and difficult to scale.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Showing Accurate Availability and Delivery Times
Availability can vary by warehouse, batch, or supplier, and delivery estimates differ for standard items and custom-made products. When customers cannot see stock levels or delivery times, they delay or avoid placing orders online.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Utilizing Manufacturer Catalogs
Integrating and updating manufacturer data feeds and catalogs is time-consuming and often relies on manual processes, especially when products include technical variations.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Handling Surcharges and Freight Rules
Small-order fees, pallet delivery costs and weight-based surcharges vary by product and customer segment. Heavy items like concrete barriers require special freight logic that is difficult to manage manually.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Serving Multiple Customer Segments
Municipalities, cities, contractors, and B2B companies require different pricing, assortments, and approval workflows. Managing these variations manually increases operational complexity.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Handling Requests for Quotation (RFQs)
Quotation workflows often happen via phone or email. Customers cannot request quotes directly from the cart or attach order instructions, slowing the sales cycle and increasing manual workload.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Managing Customer Hierarchies and Buyer Roles
Large organizations have multiple buyers with different permissions and approval needs. Without role-based access or SSO login, managing these structures becomes inconsistent and hard to control.
Platform solutions for Infrastructure and safety equipment businesses
Configure Products & Build Complete Bundles
Give customers accurate pricing and complete product kits with automated configuration tools and predefined bundles.
Configure Products & Build Complete Bundles
Give customers accurate pricing and complete product kits with automated configuration tools and predefined bundles.
Manage International Sales & Compliance
Support global selling with country-specific VAT, delivery rules and multilingual catalogs.
Manage International Sales & Compliance
Support global selling with country-specific VAT, delivery rules and multilingual catalogs.
Handle Requests for Quotation (RFQs)
Give sales teams integrated tools for RFQs, quotes, and approvals to close deals faster.
Handle Requests for Quotation (RFQs)
Give sales teams integrated tools for RFQs, quotes, and approvals to close deals faster.
Reduce Time to Market
Update storefront layouts and campaigns visually — no code, no deployment delays.
Reduce Time to Market
Update storefront layouts and campaigns visually — no code, no deployment delays.
Manage Customer Hierarchies & Buyer Roles
Support complex account structures, subsidiaries and multiple purchasing roles with SSO authentication.
Manage Customer Hierarchies & Buyer Roles
Support complex account structures, subsidiaries and multiple purchasing roles with SSO authentication.
Ensure Pricing Accuracy
Keep contract and volume-based prices aligned across ERP and eCommerce – eliminate manual updates and pricing errors.
Ensure Pricing Accuracy
Keep contract and volume-based prices aligned across ERP and eCommerce – eliminate manual updates and pricing errors.

Ensure that size, material, reflectivity and component requirements are handled automatically — reducing errors and support overhead.
Product Configurator
Let customers adjust size, material, reflectivity and other options with automated price updates based on their selections.
Bundle Builder
Create ready-made kits (e.g., signs + posts + bases + clamps) with all required components added automatically to the cart.
Component Recommendations
Suggest compatible accessories and mandatory items so customers never place incomplete orders.

Ensure consistent purchasing rules for municipalities, cities and B2B companies with multiple users.
Role-Based Permissions
Assign purchasing limits, approval requirements and product visibility based on each buyer’s role.
Buyer Access Control
Enable separate user accounts within the same company with customized permissions for ordering, approvals or viewing.
SSO Integration
Support secure login via Azure AD, Google or other corporate identity providers to streamline access for large organizations.
Platform solutions for Infrastructure and safety equipment businesses

Ensure that size, material, reflectivity and component requirements are handled automatically — reducing errors and support overhead.
Product Configurator
Let customers adjust size, material, reflectivity and other options with automated price updates based on their selections.
Bundle Builder
Create ready-made kits (e.g., signs + posts + bases + clamps) with all required components added automatically to the cart.
Component Recommendations
Suggest compatible accessories and mandatory items so customers never place incomplete orders.

Ensure that size, material, reflectivity and component requirements are handled automatically — reducing errors and support overhead.
Product Configurator
Let customers adjust size, material, reflectivity and other options with automated price updates based on their selections.
Bundle Builder
Create ready-made kits (e.g., signs + posts + bases + clamps) with all required components added automatically to the cart.
Component Recommendations
Suggest compatible accessories and mandatory items so customers never place incomplete orders.

Automate compliance and localization to reduce manual work and streamline international operations.
VAT & Tax Automation
Restrict product visibility and assortments by account.
Country-Specific Shipping Rules
Define delivery methods, surcharges and restrictions for heavy items — such as concrete barriers — per region.
Multilingual Product Content
Offer translated product data, attributes and documentation for each target market.

Automate compliance and localization to reduce manual work and streamline international operations.
VAT & Tax Automation
Restrict product visibility and assortments by account.
Country-Specific Shipping Rules
Define delivery methods, surcharges and restrictions for heavy items — such as concrete barriers — per region.
Multilingual Product Content
Offer translated product data, attributes and documentation for each target market.

Simplify RFQs, quotes, and approvals to help your sales team close deals faster. Directly through your eCommerce platform.
RFQ from Cart
Allow customers and reps to create, edit, and track quotes online.
Shared Quote Views
Enable collaboration between reps and customers during negotiation.
Instant Order & ERP Sync
Turn approved quotes into confirmed orders instantly and automatically push all approved quotes to your ERP system.

Simplify RFQs, quotes, and approvals to help your sales team close deals faster. Directly through your eCommerce platform.
RFQ from Cart
Allow customers and reps to create, edit, and track quotes online.
Shared Quote Views
Enable collaboration between reps and customers during negotiation.
Instant Order & ERP Sync
Turn approved quotes into confirmed orders instantly and automatically push all approved quotes to your ERP system.
Empower marketing and eCommerce teams to adapt quickly to new opportunities with a fully headless storefront.
Limitless Customization
Design and configure the storefront freely without framework or theme limitations.
Business Logic Integration
Pull data and logic from your ERP, CRM, or PIM systems directly into the UI.
Pre-built Blocks
Use branded, responsive templates aligned with your design system.
Empower marketing and eCommerce teams to adapt quickly to new opportunities with a fully headless storefront.
Limitless Customization
Design and configure the storefront freely without framework or theme limitations.
Business Logic Integration
Pull data and logic from your ERP, CRM, or PIM systems directly into the UI.
Pre-built Blocks
Use branded, responsive templates aligned with your design system.

Ensure consistent purchasing rules for municipalities, cities and B2B companies with multiple users.
Role-Based Permissions
Assign purchasing limits, approval requirements and product visibility based on each buyer’s role.
Buyer Access Control
Enable separate user accounts within the same company with customized permissions for ordering, approvals or viewing.
SSO Integration
Support secure login via Azure AD, Google or other corporate identity providers to streamline access for large organizations.

Ensure consistent purchasing rules for municipalities, cities and B2B companies with multiple users.
Role-Based Permissions
Assign purchasing limits, approval requirements and product visibility based on each buyer’s role.
Buyer Access Control
Enable separate user accounts within the same company with customized permissions for ordering, approvals or viewing.
SSO Integration
Support secure login via Azure AD, Google or other corporate identity providers to streamline access for large organizations.



Show Accurate Availability & Delivery Times
Show Accurate Availability & Delivery Times
Display live stock levels and reliable delivery estimates directly from your ERP and manufacturer feeds. Help customers plan worksite operations and reduce order-related inquiries.
Real-Time Availability: Sync stock levels from ERP or manufacturer APIs to show precise availability for each item or variant.
Dynamic Delivery Estimates: Adjust delivery times automatically depending on warehouse, batch or custom-made product lead times.
Backorder & Preorder Logic: Communicate availability for items not in stock with clear messaging for contractors and municipalities.
Display live stock levels and reliable delivery estimates directly from your ERP and manufacturer feeds. Help customers plan worksite operations and reduce order-related inquiries.
Real-Time Availability: Sync stock levels from ERP or manufacturer APIs to show precise availability for each item or variant.
Dynamic Delivery Estimates: Adjust delivery times automatically depending on warehouse, batch or custom-made product lead times.
Backorder & Preorder Logic: Communicate availability for items not in stock with clear messaging for contractors and municipalities.
Connect your business systems seamlessly
Connect your business systems seamlessly
Unify your ERP, CRM, and PIM data through fully customizable APIs that adapt to your company’s workflow. AI Commerce Cloud supports direct integrations as well as iPaaS solutions – giving you full control over how systems communicate and scale together.
Key benefits:
Custom API endpoints tailored for your architecture
Real-time data sync across all connected systems
Optional iPaaS connectivity for integration management


Inspiring customer stories



Ramudden / Trafino
See how AI Commerce Cloud and Trafino are transforming B2B purchasing across the Ramudden Group with a customized checkout flow, in-store availability for 9 locations, and smart RFQ tools that streamline complex safety and traffic equipment orders.



Verona Shelters / Turvakauppa
Discover how AI Commerce Cloud helps Turvakauppa deliver a faster, more reliable buying experience with real-time product availability, customer-specific pricing, and intelligent tools for managing safety equipment orders at scale.
Fewer Errors and Fully Completed Orders
Ensure every order includes all required components — no missing bases, posts or clamps. Automated configuration drastically reduces human errors and costly corrections.
Faster Worksite Planning With Real-Time Availability
Real-time stock and accurate delivery estimates help municipalities, contractors and B2B buyers plan worksite schedules confidently and make purchasing decisions faster.
Accurate Pricing With Automated Surcharges and Freight Rules
Automatically apply small-order fees, pallet charges and weight-based freight for heavy items. Pricing stays consistent without manual adjustments.
Smooth International Selling with Automated Compliance
Automated VAT logic, country-specific delivery rules and multilingual product content make cross-border selling effortless and expand your addressable markets.
Improved Control Over Buyer Roles and Approvals
Role-based permissions and SSO login ensure reliable purchasing control so buyers only place orders within their limits, budgets and approval workflows.
Reduced Manual Work and Faster Sales Through Automation
Automate repetitive tasks — from freight calculations to quote creation — freeing up valuable time in sales, customer service and warehouse operations.

Ready to see it in action?
Experience how automation and integrations simplify your daily work.
© 2025 AI Commerce Cloud. All rights reserved.

Ready to see it in action?
Experience how automation and integrations simplify your daily work.
© 2025 AI Commerce Cloud. All rights reserved.

Ready to see it in action?
Experience how automation and integrations simplify your daily work.
© 2025 AI Commerce Cloud. All rights reserved.


