Building Long-Term Customer Success: How AI Commerce Cloud Has Achieved 0% Annual Churn
Discover how AI Commerce Cloud has achieved 0% churn with a flexible, integration-first B2B commerce platform that drives revenue and reduces operational overhead.
Building Long-Term Customer Success: How AI Commerce Cloud Has Achieved 0% Annual Churn
Discover how AI Commerce Cloud has achieved 0% churn with a flexible, integration-first B2B commerce platform that drives revenue and reduces operational overhead.

Petro Mäntylä
Chief Technology Officer
2
min read
4.12.2025



Churn (customer attrition) measures how many customers discontinue using a service within a given period. In SaaS and platform businesses, churn is one of the most critical performance indicators because it reflects:
How well the solution delivers business value
How predictable recurring revenue is
The quality and sustainability of growth
Churn is typically calculated as:
Churn % = (customers lost during the period ÷ customers at the start of the period) × 100
Lower churn means longer and more profitable customer relationships, a higher lifetime value (LTV), and less pressure to constantly replace lost revenue with new customers.
Churn (customer attrition) measures how many customers discontinue using a service within a given period. In SaaS and platform businesses, churn is one of the most critical performance indicators because it reflects:
How well the solution delivers business value
How predictable recurring revenue is
The quality and sustainability of growth
Churn is typically calculated as:
Churn % = (customers lost during the period ÷ customers at the start of the period) × 100
Lower churn means longer and more profitable customer relationships, a higher lifetime value (LTV), and less pressure to constantly replace lost revenue with new customers.
Churn (customer attrition) measures how many customers discontinue using a service within a given period. In SaaS and platform businesses, churn is one of the most critical performance indicators because it reflects:
How well the solution delivers business value
How predictable recurring revenue is
The quality and sustainability of growth
Churn is typically calculated as:
Churn % = (customers lost during the period ÷ customers at the start of the period) × 100
Lower churn means longer and more profitable customer relationships, a higher lifetime value (LTV), and less pressure to constantly replace lost revenue with new customers.
AI Commerce Cloud and 0% Annual Churn
As of December 4, 2025, AI Commerce Cloud has maintained 0% annual churn throughout its entire operating history. Not a single customer has discontinued the platform or migrated away.
We are proud of this achievement — but the principle behind it is simple:
Customers should stay because they want to, not because they are forced to.
Instead of locking customers into a specific technology, we focus on continuously delivering measurable value in the most cost-efficient way. As a result, customers choose to stay.
As of December 4, 2025, AI Commerce Cloud has maintained 0% annual churn throughout its entire operating history. Not a single customer has discontinued the platform or migrated away.
We are proud of this achievement — but the principle behind it is simple:
Customers should stay because they want to, not because they are forced to.
Instead of locking customers into a specific technology, we focus on continuously delivering measurable value in the most cost-efficient way. As a result, customers choose to stay.
As of December 4, 2025, AI Commerce Cloud has maintained 0% annual churn throughout its entire operating history. Not a single customer has discontinued the platform or migrated away.
We are proud of this achievement — but the principle behind it is simple:
Customers should stay because they want to, not because they are forced to.
Instead of locking customers into a specific technology, we focus on continuously delivering measurable value in the most cost-efficient way. As a result, customers choose to stay.
Why Customers Choose to Stay
Our customers remain on AI Commerce Cloud for reasons directly connected to business outcomes and operational efficiency:
Clear value–cost ratio
The platform investment aligns with business profitability rather than technical overhead.
Automation instead of manual processing
We streamline workflows across the buying journey, reducing errors and freeing teams to focus on revenue-driving activities.
Extensive customization without heavy development
The architecture and service model allow us to implement exactly what the business requires — efficiently.
Focus on revenue, conversion, and operational performance
We measure the impact where it matters: sales, customer satisfaction, and productivity.
Professional support and documentation
Expert guidance, comprehensive knowledge bases, and AI-assisted support ensure issue resolution does not become a bottleneck.
Flexible system architecture
We do not impose limitations on your technology stack. We build the best possible end-to-end ecosystem around your business.
AI-driven product roadmap
New features and capabilities are delivered continuously, enabling our customers to move forward with the market.
When leaving is technically easy, high retention can only be attributed to strong, consistent value creation.
Our customers remain on AI Commerce Cloud for reasons directly connected to business outcomes and operational efficiency:
Clear value–cost ratio
The platform investment aligns with business profitability rather than technical overhead.
Automation instead of manual processing
We streamline workflows across the buying journey, reducing errors and freeing teams to focus on revenue-driving activities.
Extensive customization without heavy development
The architecture and service model allow us to implement exactly what the business requires — efficiently.
Focus on revenue, conversion, and operational performance
We measure the impact where it matters: sales, customer satisfaction, and productivity.
Professional support and documentation
Expert guidance, comprehensive knowledge bases, and AI-assisted support ensure issue resolution does not become a bottleneck.
Flexible system architecture
We do not impose limitations on your technology stack. We build the best possible end-to-end ecosystem around your business.
AI-driven product roadmap
New features and capabilities are delivered continuously, enabling our customers to move forward with the market.
When leaving is technically easy, high retention can only be attributed to strong, consistent value creation.
Our customers remain on AI Commerce Cloud for reasons directly connected to business outcomes and operational efficiency:
Clear value–cost ratio
The platform investment aligns with business profitability rather than technical overhead.
Automation instead of manual processing
We streamline workflows across the buying journey, reducing errors and freeing teams to focus on revenue-driving activities.
Extensive customization without heavy development
The architecture and service model allow us to implement exactly what the business requires — efficiently.
Focus on revenue, conversion, and operational performance
We measure the impact where it matters: sales, customer satisfaction, and productivity.
Professional support and documentation
Expert guidance, comprehensive knowledge bases, and AI-assisted support ensure issue resolution does not become a bottleneck.
Flexible system architecture
We do not impose limitations on your technology stack. We build the best possible end-to-end ecosystem around your business.
AI-driven product roadmap
New features and capabilities are delivered continuously, enabling our customers to move forward with the market.
When leaving is technically easy, high retention can only be attributed to strong, consistent value creation.
Best-of-Breed, Not Vendor Lock-In
AI Commerce Cloud functions as a centralized hub for business-critical commerce processes - but it is intentionally not a closed monolithic system.
We encourage a best-of-breed ecosystem strategy, because it:
Enables greater flexibility and business agility
Reduces dependency on any single vendor
Allows components to evolve or change without re-platforming
In other words: it is possible to leave, but our customers simply have not had a reason to do so.
AI Commerce Cloud functions as a centralized hub for business-critical commerce processes - but it is intentionally not a closed monolithic system.
We encourage a best-of-breed ecosystem strategy, because it:
Enables greater flexibility and business agility
Reduces dependency on any single vendor
Allows components to evolve or change without re-platforming
In other words: it is possible to leave, but our customers simply have not had a reason to do so.
AI Commerce Cloud functions as a centralized hub for business-critical commerce processes - but it is intentionally not a closed monolithic system.
We encourage a best-of-breed ecosystem strategy, because it:
Enables greater flexibility and business agility
Reduces dependency on any single vendor
Allows components to evolve or change without re-platforming
In other words: it is possible to leave, but our customers simply have not had a reason to do so.
Why Low Churn Is a Strategic Business Advantage
With low churn | With high churn |
|---|---|
Revenue becomes stable and predictable | Revenue is volatile and harder to forecast |
Customer lifetime value grows | More money is spent on replacing lost customers |
Product investment accelerates | Development focuses on patching issues |
Market credibility strengthens | Customer trust becomes harder to earn |
Churn is ultimately a financial metric, not just a technical one.
With low churn | With high churn |
|---|---|
Revenue becomes stable and predictable | Revenue is volatile and harder to forecast |
Customer lifetime value grows | More money is spent on replacing lost customers |
Product investment accelerates | Development focuses on patching issues |
Market credibility strengthens | Customer trust becomes harder to earn |
Churn is ultimately a financial metric, not just a technical one.
With low churn | With high churn |
|---|---|
Revenue becomes stable and predictable | Revenue is volatile and harder to forecast |
Customer lifetime value grows | More money is spent on replacing lost customers |
Product investment accelerates | Development focuses on patching issues |
Market credibility strengthens | Customer trust becomes harder to earn |
Churn is ultimately a financial metric, not just a technical one.
Summary
Churn reveals whether customers stay because the platform genuinely works for them. On AI Commerce Cloud, churn is currently 0%, because the platform focuses on:
Automated digital commerce
Seamless system integrations
Continuous development without technical debt
Collaboration based on proven business results
Retention that is earned - not enforced, creates sustainable growth.
Churn reveals whether customers stay because the platform genuinely works for them. On AI Commerce Cloud, churn is currently 0%, because the platform focuses on:
Automated digital commerce
Seamless system integrations
Continuous development without technical debt
Collaboration based on proven business results
Retention that is earned - not enforced, creates sustainable growth.
Churn reveals whether customers stay because the platform genuinely works for them. On AI Commerce Cloud, churn is currently 0%, because the platform focuses on:
Automated digital commerce
Seamless system integrations
Continuous development without technical debt
Collaboration based on proven business results
Retention that is earned - not enforced, creates sustainable growth.
Key Terms (Short Definitions)
Churn (Customer Attrition)
The percentage of customers who end their relationship with a service during a given period. Lower churn results in higher profitability and longer-term business stability.
Vendor Lock-In
A condition where switching away from a solution is difficult, expensive, or slow.
AI Commerce Cloud minimizes this risk with an open, modular, and integration-friendly architecture that puts business needs first.
Churn (Customer Attrition)
The percentage of customers who end their relationship with a service during a given period. Lower churn results in higher profitability and longer-term business stability.
Vendor Lock-In
A condition where switching away from a solution is difficult, expensive, or slow.
AI Commerce Cloud minimizes this risk with an open, modular, and integration-friendly architecture that puts business needs first.
Churn (Customer Attrition)
The percentage of customers who end their relationship with a service during a given period. Lower churn results in higher profitability and longer-term business stability.
Vendor Lock-In
A condition where switching away from a solution is difficult, expensive, or slow.
AI Commerce Cloud minimizes this risk with an open, modular, and integration-friendly architecture that puts business needs first.
Frequently Asked Questions (FAQ)
What is churn and why does it matter in B2B commerce?
What is churn and why does it matter in B2B commerce?
What is churn and why does it matter in B2B commerce?
How has AI Commerce Cloud maintained 0% annual churn?
How has AI Commerce Cloud maintained 0% annual churn?
How has AI Commerce Cloud maintained 0% annual churn?
Does 0% churn mean customers are locked in?
Does 0% churn mean customers are locked in?
Does 0% churn mean customers are locked in?
How do integrations impact churn?
How do integrations impact churn?
How do integrations impact churn?
How does automation improve the customer experience?
How does automation improve the customer experience?
How does automation improve the customer experience?
What if our business needs evolve - can the platform scale with us?
What if our business needs evolve - can the platform scale with us?
What if our business needs evolve - can the platform scale with us?
What risks are involved in switching commerce platforms - and how are they mitigated?
What risks are involved in switching commerce platforms - and how are they mitigated?
What risks are involved in switching commerce platforms - and how are they mitigated?
Table of contents

Petro Mäntylä
Chief Technology Officer
Petro is responsible for the technical direction and product architecture of AI Commerce Cloud. With over a decade of experience in scalable digital commerce solutions, he specializes in automation, system integrations, and modern cloud architectures that eliminate technical debt and drive long-term business performance.
info@aicommerce.fi
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Experience how automation and integrations simplify your daily work.
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