This is how you grow medium-sized retail with complementary products
Upselling is one of the most effective ways to increase average order value and enhance the customer experience by offering relevant product recommendations. In AI Commerce Cloud, complementary products can be recommended at three different stages of the purchase journey.
This is how you grow medium-sized retail with complementary products
Upselling is one of the most effective ways to increase average order value and enhance the customer experience by offering relevant product recommendations. In AI Commerce Cloud, complementary products can be recommended at three different stages of the purchase journey.
Lauri Koskensalo
Head of Growth
2
min read
16.2.2025
1. Product card – The customer can see more below the shopping cart function in the "Order matching products at the same time" section, where accessories can be easily added to the shopping cart.
2. At the bottom of the product page – The "We recommend" section highlights the same accessories separately.
3. In the shopping cart – The "We also recommend" section offers customers the chance to add complementary products before payment.
The locations and presentation of recommendations can be configured on a customer-specific basis, allowing them to be tailored to the needs of the online store and customers' purchasing behavior.
1. Product card – The customer can see more below the shopping cart function in the "Order matching products at the same time" section, where accessories can be easily added to the shopping cart.
2. At the bottom of the product page – The "We recommend" section highlights the same accessories separately.
3. In the shopping cart – The "We also recommend" section offers customers the chance to add complementary products before payment.
The locations and presentation of recommendations can be configured on a customer-specific basis, allowing them to be tailored to the needs of the online store and customers' purchasing behavior.
1. Product card – The customer can see more below the shopping cart function in the "Order matching products at the same time" section, where accessories can be easily added to the shopping cart.
2. At the bottom of the product page – The "We recommend" section highlights the same accessories separately.
3. In the shopping cart – The "We also recommend" section offers customers the chance to add complementary products before payment.
The locations and presentation of recommendations can be configured on a customer-specific basis, allowing them to be tailored to the needs of the online store and customers' purchasing behavior.
Management of complementary products in the AI Commerce control panel
The management of complementary products takes place in the settings of the main product from the control panel. At this stage, it is possible to select which products are recommended to the customer at different stages of the purchasing process.
1. Defining individual complementary products
If you want to offer complementary products for individual main products, you can do it as follows:
Go to Catalog in the control panel.
Select the desired main product for which you want to offer complementary products.
In the product management, navigate to Products related and add the products you want to recommend in conjunction with the main product.
The management of complementary products takes place in the settings of the main product from the control panel. At this stage, it is possible to select which products are recommended to the customer at different stages of the purchasing process.
1. Defining individual complementary products
If you want to offer complementary products for individual main products, you can do it as follows:
Go to Catalog in the control panel.
Select the desired main product for which you want to offer complementary products.
In the product management, navigate to Products related and add the products you want to recommend in conjunction with the main product.
The management of complementary products takes place in the settings of the main product from the control panel. At this stage, it is possible to select which products are recommended to the customer at different stages of the purchasing process.
1. Defining individual complementary products
If you want to offer complementary products for individual main products, you can do it as follows:
Go to Catalog in the control panel.
Select the desired main product for which you want to offer complementary products.
In the product management, navigate to Products related and add the products you want to recommend in conjunction with the main product.
Creating predefined complementary product packages
If you want to manage larger collections and activate complementary products for multiple products at once, AI Commerce allows the creation of predefined product packages:
Go to Products → Products related → Predefined groups in the control panel.
Create a new product package, give it a name, and add the products it includes.
Activate the product package for the desired main products with a single button click on the product card.
If you want to manage larger collections and activate complementary products for multiple products at once, AI Commerce allows the creation of predefined product packages:
Go to Products → Products related → Predefined groups in the control panel.
Create a new product package, give it a name, and add the products it includes.
Activate the product package for the desired main products with a single button click on the product card.
If you want to manage larger collections and activate complementary products for multiple products at once, AI Commerce allows the creation of predefined product packages:
Go to Products → Products related → Predefined groups in the control panel.
Create a new product package, give it a name, and add the products it includes.
Activate the product package for the desired main products with a single button click on the product card.
Why is upselling worthwhile?
✔ Increases average sales – By recommending complementary products, customers can easily find the accessories they need.
✔ Improves customer experience – Customers are offered accessories that perfectly match the product they purchased without unnecessary searching.
✔ Reduces cart abandonment – When customers see possible accessories directly in the shopping cart, they may add them before proceeding to checkout.
✔ Increases average sales – By recommending complementary products, customers can easily find the accessories they need.
✔ Improves customer experience – Customers are offered accessories that perfectly match the product they purchased without unnecessary searching.
✔ Reduces cart abandonment – When customers see possible accessories directly in the shopping cart, they may add them before proceeding to checkout.
✔ Increases average sales – By recommending complementary products, customers can easily find the accessories they need.
✔ Improves customer experience – Customers are offered accessories that perfectly match the product they purchased without unnecessary searching.
✔ Reduces cart abandonment – When customers see possible accessories directly in the shopping cart, they may add them before proceeding to checkout.
Summary
AI Commerce offers versatile tools to enhance upselling. You can add complementary products either individually from the product card or utilize predefined product packages that can be activated widely for multiple products. With these, your online store can increase sales and offer a better shopping experience for customers.
If you want to offer more tailored package deals where the quantities and selections of products are managed and guided, also check out AI Commerce Cloud Bundle Tool.
AI Commerce offers versatile tools to enhance upselling. You can add complementary products either individually from the product card or utilize predefined product packages that can be activated widely for multiple products. With these, your online store can increase sales and offer a better shopping experience for customers.
If you want to offer more tailored package deals where the quantities and selections of products are managed and guided, also check out AI Commerce Cloud Bundle Tool.
AI Commerce offers versatile tools to enhance upselling. You can add complementary products either individually from the product card or utilize predefined product packages that can be activated widely for multiple products. With these, your online store can increase sales and offer a better shopping experience for customers.
If you want to offer more tailored package deals where the quantities and selections of products are managed and guided, also check out AI Commerce Cloud Bundle Tool.
Table of contents
You might also like
GDPR
COMPLIANT
Future-proof eCommerce built in the EU
AI Commerce Cloud is developed and hosted within the EU, fully compliant with GDPR and all relevant regulations.
© 2025 AI Commerce Cloud. All rights reserved.
GDPR
COMPLIANT
Future-proof eCommerce built in the EU
AI Commerce Cloud is developed and hosted within the EU, fully compliant with GDPR and all relevant regulations.
© 2025 AI Commerce Cloud. All rights reserved.
GDPR
COMPLIANT
Future-proof eCommerce built in the EU
AI Commerce Cloud is developed and hosted within the EU, fully compliant with GDPR and all relevant regulations.
© 2025 AI Commerce Cloud. All rights reserved.