Lauri Koskensalo
Head of Growth
2
min read
16.2.2025
1. Product card – The customer can see more below the shopping cart function in the "Order matching products at the same time" section, where accessories can be easily added to the shopping cart.
2. At the bottom of the product page – The "We recommend" section highlights the same accessories separately.
3. In the shopping cart – The "We also recommend" section offers customers the chance to add complementary products before payment.
The locations and presentation of recommendations can be configured on a customer-specific basis, allowing them to be tailored to the needs of the online store and customers' purchasing behavior.
Management of complementary products in the AI Commerce control panel
The management of complementary products takes place in the settings of the main product from the control panel. At this stage, it is possible to select which products are recommended to the customer at different stages of the purchasing process.
1. Defining individual complementary products
If you want to offer complementary products for individual main products, you can do it as follows:
Go to Catalog in the control panel.
Select the desired main product for which you want to offer complementary products.
In the product management, navigate to Products related and add the products you want to recommend in conjunction with the main product.
Creating predefined complementary product packages
If you want to manage larger collections and activate complementary products for multiple products at once, AI Commerce allows the creation of predefined product packages:
Go to Products → Products related → Predefined groups in the control panel.
Create a new product package, give it a name, and add the products it includes.
Activate the product package for the desired main products with a single button click on the product card.
Why is upselling worthwhile?
✔ Increases average sales – By recommending complementary products, customers can easily find the accessories they need.
✔ Improves customer experience – Customers are offered accessories that perfectly match the product they purchased without unnecessary searching.
✔ Reduces cart abandonment – When customers see possible accessories directly in the shopping cart, they may add them before proceeding to checkout.
Summary
