Take control of your eCommerce customer data and boost your results
E-commerce consultant Janne Sävy explains why customer data is your store’s greatest asset and how to use it to drive better results.
Take control of your eCommerce customer data and boost your results
E-commerce consultant Janne Sävy explains why customer data is your store’s greatest asset and how to use it to drive better results.
Janne Sävy
E-commerce consultant
2
min read
29.5.2025
Online retailers often invest heavily in acquiring new customers — but forget their greatest asset: existing customers. Without proper customer relationship management, the money spent on acquisition can easily go to waste.
Online retailers often invest heavily in acquiring new customers — but forget their greatest asset: existing customers. Without proper customer relationship management, the money spent on acquisition can easily go to waste.
Online retailers often invest heavily in acquiring new customers — but forget their greatest asset: existing customers. Without proper customer relationship management, the money spent on acquisition can easily go to waste.
Customer acquisition eats up your budget — but loyal customers are forgotten
Online retailers pour large sums into acquiring new customers, but too often those hard-won customers are left to fend for themselves. E-commerce is still run like a traditional brick-and-mortar store: in through the checkout, out the door — and forgotten.
Online retailers pour large sums into acquiring new customers, but too often those hard-won customers are left to fend for themselves. E-commerce is still run like a traditional brick-and-mortar store: in through the checkout, out the door — and forgotten.
Online retailers pour large sums into acquiring new customers, but too often those hard-won customers are left to fend for themselves. E-commerce is still run like a traditional brick-and-mortar store: in through the checkout, out the door — and forgotten.
Your existing customers are your eCommerce store’s greatest asset
Managing your customer base and building loyalty isn’t difficult — the hardest part is simply getting started. The data already exists, buried deep within your eCommerce platform — it just needs to be put to use.
Managing your customer base and building loyalty isn’t difficult — the hardest part is simply getting started. The data already exists, buried deep within your eCommerce platform — it just needs to be put to use.
Managing your customer base and building loyalty isn’t difficult — the hardest part is simply getting started. The data already exists, buried deep within your eCommerce platform — it just needs to be put to use.
The data already exists — now it’s time to put it to use
A great example of a versatile tool for managing customer relationships in consumer retail is the Finnish platform Custobar. Custobar brings all customer data into one place for analysis and actionable use — whether your business operates purely online or combines eCommerce with physical stores.
Unlike many of its competitors, Custobar is also priced to be a viable option for smaller retailers looking to run more effective omnichannel marketing.
A great example of a versatile tool for managing customer relationships in consumer retail is the Finnish platform Custobar. Custobar brings all customer data into one place for analysis and actionable use — whether your business operates purely online or combines eCommerce with physical stores.
Unlike many of its competitors, Custobar is also priced to be a viable option for smaller retailers looking to run more effective omnichannel marketing.
A great example of a versatile tool for managing customer relationships in consumer retail is the Finnish platform Custobar. Custobar brings all customer data into one place for analysis and actionable use — whether your business operates purely online or combines eCommerce with physical stores.
Unlike many of its competitors, Custobar is also priced to be a viable option for smaller retailers looking to run more effective omnichannel marketing.
Do you really know your customers or are you letting them slip away?
Do you know who your best customers are?
Can you target and personalize your marketing to reach them effectively?
Do you reward your loyal customers?
How many first-time buyers come back for a second purchase?
How many of your once-frequent buyers have stopped buying altogether?
Do you know who your best customers are?
Can you target and personalize your marketing to reach them effectively?
Do you reward your loyal customers?
How many first-time buyers come back for a second purchase?
How many of your once-frequent buyers have stopped buying altogether?
Do you know who your best customers are?
Can you target and personalize your marketing to reach them effectively?
Do you reward your loyal customers?
How many first-time buyers come back for a second purchase?
How many of your once-frequent buyers have stopped buying altogether?
Take control of your customer relationships and own your marketing
At Cartman, we provide both the expertise and the tools. We’ve built effective customer relationship management and marketing automation solutions for businesses of all sizes.
If you’re ready to take ownership of your customer base and drive better results, get in touch. We’ll be happy to show you how Custobar’s Customer Data Platform (CDP) and marketing automation work in practice.
The AI Commerce Cloud eCommerce platform integrates seamlessly with all major customer data platforms on the market including Custobar. This allows customer data and marketing actions to become a natural part of your store’s daily operations. Cartman will help you choose and implement the right solution for your business.
At Cartman, we provide both the expertise and the tools. We’ve built effective customer relationship management and marketing automation solutions for businesses of all sizes.
If you’re ready to take ownership of your customer base and drive better results, get in touch. We’ll be happy to show you how Custobar’s Customer Data Platform (CDP) and marketing automation work in practice.
The AI Commerce Cloud eCommerce platform integrates seamlessly with all major customer data platforms on the market including Custobar. This allows customer data and marketing actions to become a natural part of your store’s daily operations. Cartman will help you choose and implement the right solution for your business.
At Cartman, we provide both the expertise and the tools. We’ve built effective customer relationship management and marketing automation solutions for businesses of all sizes.
If you’re ready to take ownership of your customer base and drive better results, get in touch. We’ll be happy to show you how Custobar’s Customer Data Platform (CDP) and marketing automation work in practice.
The AI Commerce Cloud eCommerce platform integrates seamlessly with all major customer data platforms on the market including Custobar. This allows customer data and marketing actions to become a natural part of your store’s daily operations. Cartman will help you choose and implement the right solution for your business.
Table of contents
Janne Sävy
E-commerce consultant
Janne is the co-founder of Cartman Digital and known in the industry by the nickname “the eCommerce dinosaur.” With over 25 years of experience, he has successfully delivered eCommerce projects across various platforms — as a business owner, consultant, and solution provider. Janne has worked extensively with B2B, B2C, and D2C eCommerce.
janne.savy@cartman.fi
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