Session filtering prevents distortions caused by bot traffic

This update improves the accuracy of analytics data and may result in a perceived decrease in total visits, as unnecessary bot sessions are now excluded. However, key metrics such as true user counts and conversion rates will better reflect actual customer behavior moving forward.

Key benefits:

• More reliable marketing performance data.

• Improved interpretation of conversion funnels and customer journeys.

• Reduced noise in session-based reports, helping B2B merchants make data-driven decisions with greater confidence.

This change is particularly valuable for businesses where automated bot traffic has previously skewed session-to-conversion ratios.