Microsoft Ads Consent Mode now supported in AI Commerce Cloud

AI Commerce Cloud now officially supports Microsoft Ads Consent Mode. This means your store can interpret the user’s cookie consent status and adjust advertising tracking accordingly — without compromising campaign performance.

This support is particularly important within the EEA (e.g. Finland), where GDPR restrictions require explicit consent for marketing cookies.

Benefits for merchants:

• Microsoft Ads campaigns continue functioning even if the user does not consent to marketing cookies.

• Ad measurement, conversion tracking, and optimization remain operational without using personally identifiable data.

• Ad performance improves and costs decrease by avoiding data loss due to missing consent.

Recommendation:

We recommend that all customers using Microsoft Ads enable this feature. If you’d like to confirm that Consent Mode is active in your store, feel free to contact our support team — we’re happy to help.