Standardized OpenAI Translation Engine with HTML-Safe Handling

We updated the OpenAI translation feature to be more consistent and reliable across all stores.

What changed

The translation engine now follows a standardized set of core rules automatically (response format, HTML-safe handling, and protection of key commercial terms such as brand names, SKUs, numbers, units, and prices).

Store-specific instructions are now reserved for your own preferences (tone of voice, terminology choices, and industry context), rather than repeating general translation rules.

For very long content, translations can be delivered partially and marked with [CONTINUE] so we get usable output from OpenAI instead of an empty result claiming token exhaustion.

Benefits

More stable translations with fewer formatting issues.

Less need to maintain long instructions per store.

Better resilience with long product descriptions and HTML content.

Clearer separation between global translation rules and your store’s own writing style.