
Lauri Koskensalo
Head of Growth
3
min read
15.5.2024

Online store customers can now easily view the availability of different stores in real-time and choose a pickup point according to their preferences. This functionality represents a more seamless and user-friendly shopping experience, while also responding to the multi-channel expectations of modern consumers when it comes to online shopping.
Why is the Click & Collect feature important?
1. Enhance customer experience: Customers appreciate the ability to see product availability in different stores in real-time, which enables them to make planned and informed decisions during the shopping process regardless of the channel.
2. Increase sales and reduce excess inventory: By allowing products to be reserved and picked up from different stores, AI Commerce helps retailers balance inventory levels and reduce excess stock, which in turn can increase sales and improve profitability.
3. User-friendly reservation process: An easy-to-use ordering process that works seamlessly across all devices and browsers ensures that customers can complete their reservations smoothly, enhancing customer satisfaction and loyalty.
4. Reduce customer service load: Thanks to the Click & Collect feature, customers can see in real-time not only the availability of products in different stores but also the stock levels of various attributes, such as size, color, or other specific features. This profound transparency reduces the need for customer service interventions regarding product stock situations and enables customers to make independent and informed purchasing decisions. As a result, the burden on customer service is significantly reduced, allowing the team to focus better on other aspects of customer service while enhancing the shopping experience in your online store.
Development of the Click & Collect function







